Sunday 30 March 2014

Private Lawns

People. We’re surrounded by them. In the traffic, in the mall, at work.

I stumbled across this link to an amazing project by Adam Magyar, and other than being both eerie and beautiful, what he does made me think about how we all live together. About how we tolerate each other, and about how we make ourselves tolerable to each other.


Oddly, it seems to be of paramount importance that we fend off others, rather than attract them. So we each build our own bubbles to keep others of our species away. Even in a lift going between two floors, there’s a posture and an attitude that screams, “Leave me alone, do not talk to me, don’t even look my way.”

If you were a dog, you would probably be able to smell it.

As someone who has spent his working life in advertising, it makes me smile (on the inside, because you can’t smile in the lift). Here we are as a communications collective with the single goal of making the general populace to buy stuff to make them each more appealing to others. Shampoo to make your hair shinier, deodorant so that you don’t smell. Toothpaste to stop knocking others out with your breath. Gyms to make you slimmer. Shoes to make you taller. Clothes to make you slinkier. Watches, jewellery, spectacles to make you look richer than you are. Cars, whose keys, once slung onto the boardroom table, become more important than the car itself.

Of course, there’s the obverse. Pre-torn jeans rolled up over the ankles, shoes without socks, tatts and body piercings, the rebellion of giant hipster beards. But, sorry for you lot as well, they’ve all been sold to you in some way or another as a way to make a statement, as a way to make yourself more interesting to your own little subset of people.

So why do we all behave the same way when we’re in a confined space? Whether we wear Hublot and Versace, or the slightly soiled articles from antique clothing stores, I’m starting to think that we’re more concerned with repelling others than inviting them closer.

Whether we’re about to travel business class to Paris, or waiting to catch the evening bus to Thornton, we each raise defences of expression and body language to warn others to keep their distance. We reinforce this with accessories that announce that our interior worlds are inassailable – iPods, tablets, laptops, sunglasses, cellphones, newspapers. A strange dichotomy: money and effort spent to make a statement; behaviour crafted carefully to deny any challenges made to it.

We've learnt to carry our picket fences around with us. 

I’d never seen this more apparently than in Adam Magyar’s work. His look at everyday people is so intimate that he may has well have shot them having sex, or on the toilet. You can’t really stare at people in that way on the way to the fourth floor or on on the red-eye to Jo’burg. But his camera does it for us, and the glimpse over the picket fence is more than a little disturbing. 

It's pretty much what writers do, I guess. But we writers are sneaky little squirrels - we stuff those observations into our cheeks to spit out and embellish upon later, in private, and censor or exaggerate what we think we've seen for our own purposes.

Yes, there’s the astonishing technical aspect to what Magyar does. But what got me was the human aspect. The full-frontal look into people doing nothing more special than waiting for a train, and what those carefully-guarded faces begin to reveal once you have the luxury of really looking at them.

I suppose everyone we ever see – or think we see – is fighting a battle the rest of us know nothing about. 

See more of Adam Magyar’s work here.

Tuesday 11 March 2014

Tracy is not my wife

I have a habit that began in a geography lesson in Grade 4, or Standard 2 as it was known back then. This involved drawing all over my schoolbooks in order to manage the crashing boredom of the world’s capitals.

These days, it’s what I do to look attentive in meetings I’ve lost interest in. I hold my nice leather-bound agency notebook just so to keep its pages out of sight, and put a thoughtful (I think) look on my face and begin. I hold onto the belief that it makes me appear diligent and absorbed.

In a way it does, as it masks irritating distractions, such as a client on a cell phone or a colleague playing the harp with her hair. It’s not as though drawing makes one deaf, so if I hear anything I feel needs my comment, I can contribute with conviction. And more often than not, my scribblings bear on the meeting I'm party to. Just as they did in Standard 2.

I never know what will appear on the page when I do this. I don’t think the results are Freudian or Jungian or anything particularly meaningful, given that there’s a rather limited repertoire of what I can actually draw (which is sort of what one would expect from a colour-blind copywriter, and as you'd be able to tell from the pic above).

Today, what appeared on the page was an image of a tribal-looking man with his back to me, wielding what turned out to be a long and evil-looking spear with some dingleberries at the blunt end. It ended up looking as if he was stabbing something to his right, and because all that was there was white space, I drew Mickey Mouse taking fright. Wide eyes, tiny terrified pupils, and white-gloved hands flinging into the air (the meeting was drawing to a close and I didn’t have time to do something quite as anatomically incorrect or as scratchy and laboured as the tribal guy).

Unusually, I put my notebook down without closing it, and of course my doodlings were spotted by a colleague. “Fuck me,” she said, eyebrows arched, “why on earth is he stabbing Mickey?”

He wasn’t actually stabbing Mickey. He was simply standing there with his spear raised in both hands and leaning towards the area where Mickey wasn’t until I drew him in the blank space. On second viewing, tribal man may as well have been chewing on the shaft of his spear – perhaps he was; perhaps that was what Mickey had found so surprising. Who knows. You put characters out there and they develop ideas and motivations of their own.

It was too complicated to explain to said colleague. “He’s not stabbing anyone,” I said, and drew a vertical line between the two characters. “See? It’s two different drawings.” She frowned at the images and realised that she couldn’t argue. But she did look at me in a strange way, as if I’d set fire to her cat or eaten a small child for breakfast. And when I saw her later in the day she gave me the same fearful glance.

I’ve had this many times. “Who’s that?” people often ask when I’ve drawn a face. “I don’t know,” I say, and they look at me as if I’m lying. “Who’s dog is that?” “Is she someone you know?” “Why is he standing at the edge of a building looking at his toes?”

It’s not the edge of a building. It’s the edge of a swimming pool. And he’s actually looking at the shark I couldn’t draw because I ran out of notebook. 


It got worse after the publication of An Exceptionally Simple Theory of Absolutely Everything.

People who knew me well would ask why I’d portrayed my wife in such a dreadful light. “Tracy is not my wife,” I’d explain. “Michelle is my wife. She has been for almost twenty years. Michelle is real. She is really married to me. Tracy is fictional. She is fictionally married to the fictional Chris.” And then that look, that disbelieving glaze, ripe with unspoken accusations about how I could have turned my Michelle into a selfish, materialistic bitch.

Acquaintances would remark that they didn’t know I had a son. “I don’t,” I’d say. “I have two daughters. You’re thinking of the fictional Chris’s fictional son Gabriel.” And then the look, as if I might have a secret son locked in the basement, or that I might somehow have transcended the divide between the parallel universes of fact and fiction and fathered a son with the fictional Tracy.

People who didn't know me and found out that I was the author of Theory tended to glance down at my legs. That’s because the fictional Chris Hayes is missing one fictional leg. Once they'd realised that I had both my legs, they'd look at me as if I were a fraud. When they asked me where I studied architecture, I'd point out that Chris was the one with the fictional architectural degree, not me.

My favourite: “But what happened to Chris after the end of the book?”

“I don’t know,” I said. This time the questioner’s vexation was too much to contain. “But but but,” she sputtered and shot off a cloud of italics. “You wrote him. You have to know what happened next. Tell me! I have to know!”

But I couldn’t tell her. I don’t know what happened to Chris, and I’m not obliged to know. Chris Hayes lived a truncated and fictional life over a brief 225 pages, and while he doesn’t actually die in the book, his story ended when the book did. Ceased. Shut down. Just as hairdryers and lawnmowers and toaster do, three days out of warranty.

“Are you at least writing a sequel?” the distraught woman asked. “Nope,” I said, “Chris has no more story to tell.” And then the disbelieving look, amplified, as if I’d also locked Chris in the basement along with his son, until a time where I might no longer be able to help myself and one day let them out into the world again. 


Why is this? What do people not understand about a mediocre ability to draw faces that don’t belong to anyone? What don’t they understand about “fiction”? We all accept that some people can do ballet really well, or play the trombone or juggle chainsaws, so why is it so difficult to accept that others can tell stories that never happened, or create characters who have never existed?

Yet another reader – Jane, let’s call her – whom I’d known long ago and hadn’t seen for the better part of 25 years, contacted me after reading Theory. She wanted to let me know that, for days after finishing the book, she’d found herself wondering whether Chris had been the architect whenever she passed a construction site. And that she'd been disappointed to read in some newspaper that a firm other than Chris’s had won a lucrative tender. Still laughing at herself, she wished me the best with the next one.

Jane had paid me a great compliment. 


While it’s gratifying to have your characters believed for the right reasons, she’d made me realise that it’s equally as gratifying to have them believed for the wrong ones.

So when Wasted is launched in August and people ask me exactly what events in my life led to the story of Nathan Lucius, or who the nymphomaniac widow really is, I think I’ll just serve up a little more fiction.



Thursday 6 March 2014

#I am an addict

A guest piece from friend and colleague, Jason Harrison, MD of M&C Saatchi Abel. Read it and weep.

Hi.
My name is Jason.
I am the Managing Director of a very successful advertising agency.
And I am an addict.

More precisely, I am a phone addict. I know this because:
I feel anxious when it’s upstairs and I’m downstairs.
I cannot for the life of me leave it at home when I leave the house.
I feel worried when I haven’t checked for that little red notification banner every 15 minutes.
I feel incomplete if I haven’t cycled through all seven different ways I use to communicate every hour.


I cannot drive without trying to text or check important e-mails.


I feel depressed when someone hasn’t liked, shared or re-tweeted my musings.

At Alcoholics Anonymous the first thing they try and get you to do is talk about your problems with a safe group of confidantes (part of the healing process). So I thought why not short-circuit this addiction thing completely by sharing this problem with all my “friends” in the most public way possible. Shock the system = quicker result?

So here are some honest and open confessions of an ad man:

On the first Thursday of every month, I get my closest friends around a table at the local pub for a drink. We fit this it in between work and nappies at home. The idea is to re-connect. These are people that I have known for the better part of 25 years. I have had the best times of my life with these guys. I repay that commitment by checking Facebook underneath the table every 15 minutes to see what is going on with my “other mates”.

Regularly, my parents invite the family over for a braai and whilst my mom tries to talk to me because she hadn’t seen me in a few weeks, I check work e-mails. This is a person who has pretty much dedicated 36 years of her life to helping me through every conceivable situation life has thrown my way. I repay that commitment by not even bothering to look up from a 5cm square screen because “replying to all” is far more important.

Most nights, I come home, eat supper and then lie on the couch to start a vicious circle of checking up on Facebook, Twitter, LinkedIn, gmail and Whatsapp whilst my wife tries to tell me about the hell day she has had with our 4 month old daughter and 2 ½ year old son. This is a person who has pretty much dedicated her life to me for the last 13 years (our children now most recently) and is someone who physically cannot control her emotions because her thyroid is dead, hasn’t been out of the house alone in 4 months, and still manages a smile when I walk through the door. I repay that commitment by “liking” that highly entertaining youtube clip about LolCats.

Every morning when my son comes to curl up with me at 6am, instead of taking in that very special moment for the next hour, I frantically start replying to e-mails with one hand whilst he renders the other arm useless. This is a person who has pretty much decided that I am THE BEST thing in the whole world and hangs on my every word. I repay that commitment by starting my day angry with what has not been done.

And the absolute low point happened last week. I had my 4 month old daughter on my lap. This is the same daughter who was hospitalised for the better part of 3 weeks and who almost didn't make it. She was smiling for the first time. She smiles right from the eyes. It is the most beautiful thing. This is the little person who knows nothing else than relying on my wife for 100% of her needs, but still managed to gift me that smile when I had done absolutely nothing to deserve it. I repaid that commitment by checking if one of my client’s Twitter feeds had been updated correctly because we were launching a massive national campaign for them.
 

Reading that back, I feel hollow and embarrassingly pathetic.

How has it come to this? Seriously, how on earth has it come to this? 


I am not that guy. Something has to change and it has to change quickly.

That change is called Lent and it’s starting today. If you didn’t know, Lent is when you commit to giving up your luxuries as a form of penitence to mark the 40 days before Easter Sunday.

It’s become tradition that every year I give up all the “fun stuff” – any form of booze, chocolates, chips, fizzy drinks, red meat & sugar.  Yes, it is hard, and truth be told by the time Easter Sunday comes around, the defining event at the very heart of the Christian belief system is fleetingly acknowledged as I look forward to tucking into a deliciously fat & juicy rump seared to perfection and washed down with a well rounded Cab Sav of pre-millennial vintage.

But this year I have decided to give up my phone for the next 40 days and 40 nights. 


In advertising we need a memorable catch phrase to clarify the thinking, so I’ve decided to call it “40 days of appstinance” (see what I did there?).

So this is the deal I have made with myself:

1. I will still use my phone to take calls and check work e-mail between 8am – 6pm but after that it goes off and gets put in the safe (I will give my wife the key as we addicts cannot be trusted).

2. On top of that all social apps are gone. Erased. Goodbye Facebook, Twitter, LinkedIn, WhatsApp, Pinterest, Tumblr and all that other meaningless virtual drivel.

I am checking out, unliking, no longer sharing.  


I am leaving the high speed, virtual highway to appreciate the slow and calm wonders that I am so blessed to receive every single day. 


I am completely unplugging my virtual life so I can remember what it is like to live my ‘real’ life.

I realize that announcing my retirement from social media on social media is a little like an alcoholic getting everyone together in the pub for his last drink. But it needs to be witnessed. (And its already killing me that I won't be able to see your responses.)

But here’s to #Cold Turkey. #Anxiety. #Cold sweats. #Temptation

Acceptance… White noise… Bliss.

See you on the flip side.

#Maybe